Google Ads clicks but no leads? 5 checks before you spend more
You’re paying for clicks. Where are the calls? Work through five checks to find what’s going wrong, with examples and a free worksheet.
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local marketing.
Practical guides for local Google Ads, websites and local SEO for home service business owners.
How to get more electrical leads for service calls and projects
Get more electrical leads with Google, your website, ads and referrals. Includes an inquiry checklist and a worked cost comparison.
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Garage door marketing: get more repair calls and installation leads
Choose the repair and installation work you want. Build a practical plan for Google, ads, referrals, phone inquiries and profitable jobs.
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How to get more plumbing leads that fit your business
Compare local search, ads, referrals and purchased plumbing leads. Choose sources for your job mix and use a scorecard to assess the work they bring.
Read the guideLocal Services Ads vs Google Ads: which should you use?
Compare LSA and Google Search ads on billing, eligibility, control and lead handling. Use the decision sheet to choose one, both or fix readiness first.
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HVAC Marketing Ideas: Lead Sources, Costs and Tradeoffs
Compare local search, ads, lead providers, referrals and repeat business. Get practical steps, examples and the tradeoffs to check before spending.
Read the guideHow much should a home service business spend on Google Ads?
Calculate a starting Google Ads budget from the jobs you want, then check profit contribution, lead quality, fees and capacity with the free editable worksheet.
Read the guideHow to review Google Ads search terms without cutting good leads
Walk through the steps in Google Ads to open your search terms report, review spend, add negative keywords and check the result without cutting good potential leads.
Read the guideService page checklist: before you send Google Ads traffic
Review your service page with copy examples, a mobile speed check, an inquiry test and a free downloadable checklist before sending Google Ads traffic.
Read the checklistGoogle Business Profile vs. website: what to work on first
See what your Google Business Profile and website each do, where to spend your effort first, and how to measure inquiries without double-counting customers.
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Talk through your ads, website or local search with Quips.