About Quips.
Quips combines AI-assisted analysis with hands-on marketing expertise for home service businesses. We help you understand what needs improving, make the changes and connect the results to the work your business wins.
Get StartedHome service
businesses.
How quips improves your marketing.
AI insights. Expert action. A clearer view of your results. We connect what people search for with the services you offer and the jobs your team confirms.
- AI helps find what needs attention.
- We use AI to help analyze searches, spot missing information and prepare recommendations using your business details and campaign data.
- Our marketers turn insights into changes.
- We check the findings, then improve targeting, ads and service pages. You know what we are changing, why it matters and which decisions need your approval.
- Customer outcomes guide the next review.
- Your feedback on lead quality and booked jobs helps us judge the work. We look for opportunities to reduce wasted spend and attract more of the jobs you want.
A clearer path from search to booked work.
- The finding
- A repair campaign attracts people looking for replacement parts.
- The action
- Our team reviews the searches, excludes irrelevant terms and checks that the landing page explains the repair service.
- The follow-up
- Review relevant inquiries and cost per qualified lead, then matched jobs when those records are available.
See the work. Understand the return.
Follow marketing spend through to qualified inquiries, booked jobs and recorded revenue. We explain what the available records show and where information is missing.
With matched job and revenue records, review cost per booked job and revenue against spend. To assess ROI, include the costs of doing the work, advertising and marketing fees.
Using ServiceTitan, Housecall Pro or another customer system? We confirm which records can be connected or supplied and how they can be matched.
- Marketing spendThe investment in reaching customers.
- Qualified inquiryA request your team confirms is a fit.
- Booked jobThe work your team confirmed.
- Recorded revenueThe value recorded against matched jobs.
How we measure the return
First confirm which inquiries were relevant and which became jobs. Match jobs and recorded revenue to their source where possible, leaving unmatched records unconfirmed. Revenue divided by ad spend is return on ad spend (ROAS), not profit. ROI also accounts for job costs and the full marketing investment. We distinguish booked value from collected revenue and explain any gaps in the data.
You run your business.
We manage your marketing.
Choose the support you need, with clear responsibilities from the start.
Get StartedWe do the marketing work.
We manage the campaigns, pages and tracking included in your scope. Our team handles the work and keeps you informed.
You set the business priorities.
You choose the services to promote, the areas to cover and the budget, based on the work your team can take on. Your team responds to inquiries and confirms which became jobs.
Agree the scope before we start.
Your proposal sets out deliverables, approvals and fees. Advertising spend is separate.
Start with the help you need.
You can begin with one service. We’ll help you decide which work to prioritize.
Bring in the work you want.
Campaigns, landing pages and tracking managed together.
A clear picture of your business.
Your services, your work and an easy route to getting in touch.
Review the leads coming from Google.
We manage your coverage and budget and review lead quality. Your team handles the calls.
Help local customers find you.
Consistent business details and useful service information on your website and Google Business Profile.
Match the page to the ad.
Show the service the customer searched for and make it easy to call or request a quote.
Let’s talk.
Tell us where you need help.
We’ll discuss your options and the next steps.