Get the account ready.
Check eligibility for your trade and location. Gather the licenses, insurance and other documents Google requires for your business.
Get more from your Local Services Ads.
Help local customers find you and reach your team. Quips connects your LSA setup, lead reviews and budget decisions to the work you want to book.
See what we manageThe customer’s search
AC repair near me
Sponsored · Local servicesYour businessHeating & cooling services
Serving your areaYour business hours
Call your business
From Local Services AdsA local customer is calling.
Your services and service areaCalls directly from GoogleLead quality and booked work
New account or existing ads?
We review your trade, locations and current setup first. Google decides eligibility, verification and ad placement; management cannot guarantee approval.
Starting with Local Services Ads.
Agree the setup work, service areas, job types and budget. Your team supplies accurate business details and any documents Google requires.
Managing an existing account.
Review the profile, coverage, lead quality and budget within the agreed account access and approvals. Your team answers inquiries and confirms job outcomes.
Separate management and ad costs.
Your proposal defines Quips’ work and fees. Google’s advertising charges are separate. We agree responsibilities and follow-up before work starts.
Local Services Ads managementStart with the right setup.
Start with the right setup.
Keep improving it.
Where you advertise, what you offer and how quickly you respond all matter. We review the details that shape the inquiries you receive.
Profile reviewYour business
Heating & cooling services
Service areasWhere your team works
Job typesHeating & cooling
Business hoursWhen you can respond
VerificationGoogle’s requirements
Check before expanding coverage.
Can your team take calls and complete jobs in the areas you add?
Choose the work you want.
Set up real service areas and the job types your team handles. Keep hours and availability aligned with the calls you can answer.
Give customers a reason to call.
Connect your verified Google Business Profile, review the business details and keep genuine reviews and useful photos in view.
Don’t lose the job
after paying for the lead.
Your team handles the customer. Quips helps organize the review: which inquiries fit, which need attention and which became work.
The phone rang. Nobody answered.
A customer asked for help, but your team did not reach them. Review missed inquiries and agree who follows up.
Follow-up neededQuips lead reviewLocal Services AdsNeeds follow-up
- Finding
- A missed inquiry is waiting for a callback.
- Next action
- Assign a callback to your team.
- Follow-through
- Record whether the customer was reached and whether the job was a fit.
Is this a job your team can take?
Check the service, location and timing. Use the details from real inquiries to review job types and coverage.
Ready to scheduleQuips lead reviewLocal Services AdsReview the inquiry
- Finding
- The requested service and area match your business.
- Next action
- Confirm availability with the customer.
- Follow-through
- Record the estimate or appointment so the inquiry has a clear outcome.
Connect the inquiry to the work.
Use connected job records, where available, to see which LSA inquiries became booked work. Keep unconfirmed outcomes separate.
Booked workQuips lead reviewLocal Services AdsOutcome recorded
- Finding
- The inquiry has a matching booked job.
- Next action
- Include the job in the LSA performance review.
- Follow-through
- Compare spend, lead quality and booked work before changing the plan.
A lead is a start.
The job tells you more.
Local Services Ads charges for leads. We look beyond the lead count to help you understand what your spending produces.
Paid leads
Review what Google charged and the calls or messages behind it.
Ad spend ÷ charged leadsCost per lead
Qualified inquiries
Identify customers asking for services you offer, in places you serve.
Service + area + availabilityIs this work a fit?
Booked work
Match inquiries to confirmed jobs when the records are available.
Ad spend ÷ attributed booked jobsAd cost per booked job
Make budget decisions from the work you want. Review service demand, lead quality and capacity together. Keep the Quips management fee separate from Google’s ad spend.
Your business to run.
Our marketing work to manage.
Start with the services you need. Agree the scope, responsibilities and price before anything begins.
Talk To SalesA 30-minute conversation about fit and scope.
We handle the agreed marketing work.
Campaign and page improvements, technical checks and a clear record of the work. We review available outcomes with you and explain what needs a decision and why.
You set the business priorities.
The jobs you want, your service area, capacity and budget. Your team answers customers and confirms what became work.
We establish the working agreement.
Deliverables, access, approvals, communication, ownership and fees go in the scope. Advertising spend is separate.
LSA, Google Ads and local SEO.
Working toward the same jobs.
Each reaches customers in a different way. We plan around your services, coverage and capacity, then review the inquiries across channels.
Make it easy to call.
Customers contact you through your ad on Google. Profile quality, responsiveness and lead follow-up need regular attention.
Pay per lead · Direct inquiriesMatch the search to the page.
Use targeted search campaigns and relevant landing pages to explain your offer and earn the inquiry.
Explore Google AdsLocal SEOBuild your local presence.
Connect your Google Business Profile, reviews and service pages so customers can find and assess your business.
Explore Local SEOLocal Services Ads questions
Eligibility, account work and costs.
With Local Services Ads, customers can call or message your business directly through Google, and you pay for leads. Search ads generally charge for clicks and often send customers to a landing page. They need different account work, but both should be planned around the services and customers you want.
Availability depends on your business category and location. We check those first, then review the screening and verification steps Google requires. Google decides eligibility and approval; selecting an industry on this page does not confirm that your business qualifies.
For businesses advertising directly, Google requires a public, verified Google Business Profile linked to the Local Services Ads account. Its business details and genuine customer reviews are part of the setup we review.
Your plan can cover account setup, profile checks, service areas, job types, budget reviews and lead follow-up planning. Your team provides accurate business documents, answers customers and confirms job outcomes. We agree the scope and account access before work begins.
We agree who can update your profile, coverage, services and budget. We confirm the supported checks and integrations for your setup, along with the changes that need your approval.
No. Google controls placement through its auction and ranking systems. Bids, profile quality, responsiveness and the customer’s search context can affect results. We focus on the account details and follow-up your business can improve.
Quips pricing is custom to your business, locations and the work you need. Google’s advertising charges are separate. Talk to sales so we can review your current setup and prepare a proposal.
Let’s look at your LSA setup.
Starting fresh or already running ads?
We’ll work out what needs attention first.