Automate Your Google Ads
With Quips AI

We manage the campaigns, the pages and the tracking together. Focus your budget on the work you want, with a clear view of the inquiries it brings.

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Built on experience managing millions in ad spend.
Search termsSearchesAC repair near me
Ads + landing pagesAds + pagesheat pump installation
ConversionsConversionsCalls, forms & booked jobs
Quips owl
Quips AIReview. Improve. Verify.
Account improvements
Reach the customers you wantMatch searches to your services
Match the ad to the pageSame service, offer & next step
Check where leads come fromFind gaps in conversion tracking
See how ads and pages connect
Your services & locationsYour cost limitsYour permissions

What we manage in Google Ads.

AI helps analyze campaign data against your services, locations and offers. Our team reviews the recommendations and makes changes within the permissions agreed with you. We confirm the available automation for your account before work starts.

Account and search review.

Review campaign structure, search terms, service areas and conversion data. Recommend exclusions and agree changes before they are applied.

Ads and their destinations.

Check ad relevance and the service page each campaign opens. Agree any copy, website or dedicated landing-page work.

Tracking and outcome reviews.

Check calls and completed forms, then review qualified inquiries and booked jobs where records are available. Advertising spend is separate from management fees.

Campaigns + landing pages

Your ads and landing pages,
working together.

Quips reviews the search, the ad and the page it opens. We connect campaign improvements with website changes that help the right customers call or request a quote.

From search to inquiry
What the customer searches
heat pump installation
Sponsored · Your business

Heat pump installation

Find out what’s included and request a quote from our team.

Your service area
The ad promises a specific service.
yourbusiness.com/heat-pump-installation
Your businessHVAC

Heat pump installation

What the work includes, where we offer it and how to get a quote.

Details about this serviceReal projects and customer reviewsLocations we serve
The page follows through on the ad.

Same service, useful details and a clear way to get in touch. Quips checks the ad and destination together before recommending a change.

Judge improvements by the work they bring in.

A page that turns more of the same paid traffic into qualified inquiries can reduce cost per lead. We review campaign and landing-page results together, then test the next change.

  • Track calls and completed quote requests
  • Compare conversion rate and cost per qualified lead
  • Follow booked jobs where job records are connected
Explore Ads Landing Pages

Use Quality Score to find the weak spots.

Google’s keyword-level diagnostic looks at expected click-through rate, ad relevance and landing page experience. Quips reviews those signals alongside the actual page to identify what needs attention.

  • The service and offer match the ad
  • The page is useful, fast and easy on a phone
  • Calls and forms are easy to find and use

Better ad and page quality can help in the auction. The Quality Score number itself is not an auction input or a promise of lower click costs.

What can a new job cost you?

A $450 job is not $450 of profit. Start with what is left after doing the work and keeping the profit you need.

Try your job numbers.

Include labor, materials and a share of your overhead.

Left for marketingper booked job
$50
Job cost$260Retained profit$140Marketing$50

An estimate per booked job, not per lead. Include marketing fees as well as ad spend. This does not set your campaign budget.

Promote work you can take on.

Tell Quips which services you want to grow, where you work and whether your team has room for more jobs.

Room in your schedule

Room for new work. Consider growth alongside your cost limit.

See what your ad spend turns into.

A lead count only tells part of the story. Connect the marketing review to the work in your CRM, so decisions reflect qualified inquiries, booked jobs and recorded revenue.

Using ServiceTitan or Housecall Pro? Bring your current setup to the first call. We’ll establish which records can be connected or supplied, what needs matching and what your team will need to do.

  1. Ad spendWhat you paid to reach customers.
  2. InquiryThe calls and completed forms.
  3. Booked jobThe work your team scheduled.
  4. RevenueThe value recorded against the job.
How we avoid counting the wrong result

First separate worthwhile inquiries from the rest. Then match confirmed jobs to their source. A call is not automatically a booked job, and a booked job is not collected revenue. Unmatched records stay unconfirmed.

Compatibility and reporting scope are confirmed for your setup before work starts. This is not a claim of a live connection to every CRM.

Google Ads questions

About your account, the AI
and working with Quips.

Yes. We start with your current account and confirm your services, locations and permissions. We’ll discuss access and the work you need before getting started.

We review search terms, recommend exclusions and agree which changes we can make on your behalf. Available automation is confirmed for your account and scope. Budget and bidding changes need separate review.

Your services, locations and offers help our team judge whether a search or ad fits your business. AI can help analyze those details alongside campaign data. We review recommendations and follow the approvals agreed with you before making changes.

Yes. We review where each campaign sends people and whether that page delivers the service or offer in the ad. The plan can include improving an existing website page or building a dedicated landing page. We agree the page work and publishing permissions with you.

Landing page experience is one of three Quality Score components, alongside ad relevance and expected click-through rate. A useful page should deliver what the ad promises and be easy to use. Quality Score is a keyword-level diagnostic, not a direct auction input. Better ad and page quality can help auction performance, but no score or click-cost reduction is guaranteed.

No. Searches for the same service can share a useful, relevant page. We separate pages when the service, offer or customer need is meaningfully different. An existing service page can work well if it answers the search and makes contacting you easy.

Quips looks for irrelevant paid traffic and problems after the click, such as a mismatched page or a difficult quote form. Better conversion from the same traffic can lower cost per lead. We check qualified inquiries and booked work where tracking is connected; savings need to be measured in your account.

No. A job-cost planning limit describes what your business can afford; it does not change a campaign budget. Budget and bidding changes need review separately from keyword permissions.

Pricing is custom to your business and the agreed scope. Quips fees and your Google advertising budget are separate. We discuss your account, priorities and setup before preparing a proposal.

Let’s look at your ads and website.

Show us where your campaigns send customers.
We’ll discuss what to improve in the account and on the page.

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