Google Ads for roofing companies. Turn searches into suitable projects.
Quips manages Google Ads for roofing companies: campaign setup and ongoing optimization, with landing-page work scoped to your needs. We use available inspection and job records to guide improvements. Focus the spend on the roofs you service and the projects you want.
AI helps analyze search activity and prepare improvements. Our marketers review the findings and carry out agreed changes. Your team sets the service boundaries and tells us which inquiries became worthwhile projects.
Build around your roofs and service area.
We review your existing account, repair services you offer, roof materials and residential or commercial scope. We choose campaign and ad-group boundaries around job priorities and budget control, without dividing a small account into too many pieces.
For local coverage, we consider Google’s Presence targeting option. It cannot verify a roof’s address, so actual inquiry locations remain part of the review.
Connect searches, ads and landing pages.
We prepare responsive search ads, select keyword match types and review exclusions. Call assets follow your answering hours. We check that phone links, forms and confirmation messages work, then review the conversion goals used for reporting and bidding.
An ad click, a call and a qualified inspection request are different events. Counting them all as equal leads can give the account the wrong signal.
Make changes for a specific reason.
We review search terms, property fit, location and available outcomes. We adjust exclusions, messages, bids and budgets where the evidence supports it, with approvals agreed in your scope.
We report spend, available qualified inquiries and matched inspection or job outcomes, including what remains unknown. Repairs and replacement estimates are reviewed separately. We agree the reporting schedule, responsibilities and fees before starting.
A roof leak. A replacement. A commercial project.
Each search needs a different conversation. We shape the campaign around the property, roof type and work your crews can take.
Roof leaks & repairs
Reach the owner whose repair you can take.
A leak inquiry needs a clear response, but it is not automatically a replacement opportunity. We separate repair messaging from replacement estimates and confirm the roof systems, locations and response hours you support.
“roof repair jobs”
Some searches are recruitment; others are about repair projects. We review the full query and available outcomes before adding exclusions.
Keep availability claims tied to real coverage.
“roof leak repair near me”
SponsoredIllustrative ad concept
Roof leak? Arrange an assessment.
Tell us about the problem and your property. Check service coverage and the next available roof inspection.
Ask about repair availability
After the click
We build the page around your repair services, coverage and a way to check inspection availability. Emergency or temporary-cover claims appear only when your team can deliver them.
What counts as progress
Your office records the address, roof type and problem. We review suitable repair inquiries separately from scheduled inspections and completed repairs.
Residential roof replacement
Help a homeowner move from research to an estimate.
Cost searches can be part of a real replacement decision. We review material-specific terms and actual inquiries instead of automatically excluding people who ask about price.
“metal roofing sheets for sale”
A materials purchase may be unsuitable for an installation-only company. Check product-shopping terms and negative-keyword conflicts without blocking your metal-roof installation services.
Judge estimates after they have had time to close.
“shingle roof replacement cost”
SponsoredIllustrative ad concept
Planning a roof replacement?
Explore the options for your home. Tell us about your roof and arrange a replacement estimate.
Discuss your replacement
After the click
We explain your roof materials, assessment process and estimate scope, using the project photos and verified warranty or financing details you supply.
What counts as progress
Using your team’s records, we follow the inquiry through inspection, issued proposal, accepted work and completion. A booked inspection is useful progress; it is not a sold roof.
Commercial roofing projects
Qualify the building before chasing the lead.
A property manager planning commercial work needs a different message from a homeowner with a leak. If you serve both, we distinguish roof systems, building types and project priorities in the account.
“flat roof repair”
Flat roofs can be residential or commercial. The phrase alone does not establish property type; page messaging and inquiry records help qualify it.
Separate budgets only when control and volume justify it.
“commercial flat roof contractor”
SponsoredIllustrative ad concept
Roofing for your commercial property.
Discuss your building, roof system and project timing. Arrange a conversation about inspection and next steps.
Discuss your property
After the click
We describe the commercial systems and services you provide. The inquiry path asks about location, building use, the problem and timing, with an easy way to contact your team.
What counts as progress
Your team confirms decision-making responsibility and project fit. We review site visits and proposals separately from residential inspections.
Illustrative searches and ad concepts, not customer results or final Google ad assets. Separate campaigns need a reason: budget control, sufficient volume or different job priorities.
A replacement search deserves a replacement page.
We connect each campaign to a useful destination. That may mean improving your current service page or designing and building a dedicated landing page for an agreed offer.
Write and design around the search.
A replacement ad should explain your roof types, materials and estimate process. A leak-repair ad needs clear service coverage and a way to check availability. We carry that difference into the page.
Test the path to your office.
We check the mobile layout, phone links, form routing, confirmation messages and agreed tracking. Your own project photos, reviews and verified credentials help owners decide whom to invite onto their property.
Improve the page with evidence.
Where ongoing page work is included, we use inquiry quality and conversion data to choose the next change. We run comparisons when traffic supports a useful test.
Tell us about your property. Let’s discuss a replacement estimate.
Before your estimate
Property
Residential home
Roof
Current material, if known
Location
Property ZIP code
Project
Roof type, concern & timing
The roof needs an assessment before scope and price are confirmed.
Request a replacement estimate
Illustrative ad and page. Your supported roof types, service area and estimate process shape the real version.
From the click to your office. Page builds, ongoing tests and tracking setup are agreed in your scope.
An inspection booked. A roof sold?
Those are different milestones. Your roofing CRM helps explain what happened between the initial inquiry and the finished project, including estimates that were declined or work that was canceled.
Use the stages your team actually records.
With AccuLynx, JobNimbus or another system, we first confirm the available records, permissions and matching method. An agreed export may be enough to begin. Your team records property and service fit, inspection status, proposal status and why work was lost.
Where setup, consent and matching allow, offline conversion measurement can return qualified-lead or job outcomes to Google Ads. We agree which stages should guide bidding and avoid treating several stages of one project as several acquired jobs. Unmatched records stay unattributed.
Follow a replacement estimate.
Inquiry & property fit
Record source information when available, property location, roof type and requested work. Confirm that the project fits your service.
Inspection & proposal
Keep a scheduled inspection separate from a completed visit. Record when an estimate is issued and whether the owner is still deciding.
Accepted, completed & paid
Track these separately, with cancellations and actual value where available. A signed proposal is not collected revenue.
Find where projects stall. If qualified inspections produce few accepted proposals, review the estimates and follow-up with your team before simply buying more inquiries.
Illustrative workflow. Connection methods and reporting depend on your setup; no customer outcomes are shown.
A budget tied to the work you want.
A roof repair and a full replacement leave different amounts after labor, materials and disposal. We plan spend around the contribution available to acquire each type of job, rather than treating every inquiry as equally valuable.
Replacement estimates take time to close. Compare inquiries from the same period after allowing time for outcomes, and keep canceled jobs separate. We review inspection and crew capacity before proposing more spend. Quips fees and Google ad spend are separate.
Already running ads or starting from scratch? Tell us where things stand.
What to bring to the conversation
Your repair and replacement services, roof systems, property types and service areas.
Your inspection slots, crew capacity and current estimate backlog.
Your website, current ad setup and the hours someone answers inquiries.
Your budget, past estimates and reasons jobs were won or lost.
Bring what you have. We’ll discuss any gaps.
Talk through the opportunity.
We discuss your priorities, current marketing and tools, then whether Google Ads management is a good fit and what needs a closer look.
Agree the work and responsibilities.
Before work begins, the scope sets out deliverables, access, approvals, communication, ownership and fees. We agree the starting ad spend separately, along with any landing-page or tracking setup work.
Provide access. Confirm the starting point.
We review the account and tracking with the agreed access, identify setup gaps and establish the first priorities. Your office confirms how inquiries will be handled and which job records are available.
Start with the service you need. A full website rebuild is not a requirement.
How much should a roofing company spend on Google Ads?
Start with your target jobs, contribution after direct costs, inspection capacity and observed lead-to-job rate. Local demand and competition affect what that plan can buy. We assess those inputs before recommending spend; there is no universal roofing budget or cost per lead. The budget worksheet helps you model your own assumptions.
Can you focus on replacement jobs rather than small repairs?
Yes. We can prioritize replacement searches, messages and landing pages around the roof systems you install. That improves the clarity of the offer; it cannot guarantee that every inquiry needs a replacement. Your team still assesses the property and confirms the right work.
Should we increase spend after a storm?
Only after checking service coverage, answering capacity, inspection slots and safe scheduling with your team. We review demand and costs before proposing a budget change. Ads must reflect real availability and must not promise that an insurer will pay for a roof.
Do you work with our existing Google Ads account?
We can review the existing campaigns, search terms, conversion goals and landing pages with agreed access. We preserve useful history and identify specific changes before deciding whether the account needs restructuring. Access, ownership and handover are covered in your scope.
Can we start if our job records are incomplete?
We assess the calls, forms and job records you can reliably supply before choosing conversion goals. An agreed export may be enough to start. Inquiry reporting stays separate from won-job reporting until outcomes can be matched.
Are Local Services Ads part of this?
Local Services Ads are a separately agreed service with different eligibility and lead-management requirements. This page covers Google Search campaign management. We can discuss how the channels fit together without treating their reported leads as interchangeable. Explore Local Services Ads.
How soon can we judge whether the campaigns are working?
We agree launch requirements after reviewing the account, pages and tracking. Early checks cover delivery and inquiry fit. Replacement and commercial work may need longer to progress through inspections and proposals, so we review those outcomes separately from repairs. We do not promise a fixed lead volume or return.
