Our AI helps analyze the account and prepare improvements. Our marketers review the findings, make agreed changes and use inquiry and job records to decide what to work on next.
Set the account up around your business.
We review campaign structure, services, equipment, coverage and answering hours against the jobs you want. Repair demand, installation capacity and maintenance offers shape the plan.
We analyze actual search terms, review exclusions and check for negative keywords that block useful searches. We prepare ad-copy improvements against your services and offers, then make the agreed changes.
Budget and bidding changes receive separate review, including seasonal demand and the work your team can take.
Check what happens after the click.
We review the campaign’s destination, phone and form tracking, and conversion goals. A phone-button click, a connected call and a qualified repair inquiry should not be treated as the same result.
Use the results to choose the next improvement.
We compare spend with available qualified-inquiry and booked-job records. We explain what changed, what the records show and the next priority, whether that is a search exclusion, an ad, a landing page or a tracking fix.
Different HVAC jobs. Different search intent.
An urgent repair, a new system and a tune-up should not compete for attention in the same generic ad.
AC & furnace repair
Win the repair call you can actually take.
We group urgent repair searches around the equipment you service and adapt ad copy for summer no-cooling and winter no-heat demand. Call assets should run when your office can answer.
“AC repair jobs”
Recruitment intent. We review this for exclusion from campaigns selling customer repairs.
Phone coverage before more spend.
“AC repair near me”
SponsoredIllustrative ad concept
AC not cooling? Let’s find the problem.
Heating and cooling repairs for the systems we service. Tell us what is happening and where you need help.
Ask about a repair
After the click
Lead with the problem, service area and real answering hours. Use a clear call action. Only advertise emergency or same-day availability when your team can support it.
What counts as progress
Record whether the address, equipment and requested work fit. A missed call or a request outside your area is not a qualified repair inquiry.
Replacement & heat pumps
Give installation shoppers a reason to request an estimate.
We separate installation intent when volume and budget control justify it. Ads reflect the systems you install, from ductless mini-splits to central AC and heat pumps.
“heat pump installation cost”
Potential estimate intent. We check inquiry quality before deciding whether a price search deserves an exclusion.
Estimate capacity and sales follow-through.
“heat pump replacement”
SponsoredIllustrative ad concept
Ready for a heat pump? Find the right fit.
Explore replacement options for your home. Share your current equipment and arrange an installation estimate.
Request an estimate
After the click
Show the estimate process and supported systems. Ask for ZIP code, current equipment and timing. Mention financing or rebates only when the offer and eligibility are verified.
What counts as progress
Follow the estimate request through consultation, accepted proposal and completed installation. A larger potential job is not automatically a better lead.
Tune-ups & maintenance
Fill the right appointments between busy seasons.
We review maintenance campaigns against your offer, route coverage and technician schedule. A one-time tune-up and a recurring service agreement need distinct messages.
“furnace tune-up checklist”
Often DIY or research. We review the terms and inquiry quality before choosing a narrowly scoped exclusion.
Route fit and realistic customer value.
“furnace tune-up”
SponsoredIllustrative ad concept
Time for a furnace tune-up?
See what a maintenance visit includes. Check available appointments for your system and service area.
Ask about maintenance
After the click
Explain what the visit covers, exclusions and the actual price or offer terms. Make it clear whether the customer is requesting an appointment or joining a plan.
What counts as progress
Track booked visits and plan enrollments separately. Use observed retention before assuming recurring revenue can support a higher acquisition cost.
Illustrative searches and ad concepts, not customer results or final Google ad assets. Campaign boundaries depend on your budget, volume and need for separate controls; not every service needs its own campaign.
The right ad. The right next step.
We connect each campaign to a useful destination. That may mean improving your current service page or designing and building a dedicated landing page for an agreed offer.
Write and design around the search.
We carry the ad’s service and offer into the headline, coverage details and next step. For repairs, that means a clear call action; for replacements, a useful estimate request.
Test the path to your office.
We check the mobile layout, phone links, form routing, confirmation messages and agreed tracking. Your real reviews, photos and verified credentials help homeowners decide.
Improve the page with evidence.
Where ongoing page work is included, we use inquiry quality and conversion data to choose the next change. We run comparisons when traffic supports a useful test.
Tell us about your home. Let’s plan your installation estimate.
Installation estimate details
Current equipment
Furnace, AC or heat pump
Location
Home ZIP code
Timing
Replacement plans
Equipment options follow a home assessment.
Illustrative ad and page. Your offer, equipment and service area shape the real version.
From the click to your office. Page builds, ongoing tests and tracking setup are agreed in your scope.
More calls? Check which ones became leads.
Here is how a search-term finding can become a focused campaign change. Quips reviews search intent and available inquiry records before choosing an exclusion, then checks whether suitable repair inquiries improve.
Read the search intent.
AC capacitor replacement
A repair request or someone buying a part?
Repair serviceReview
Parts shoppingReview
Check actual inquiry recordsParts-only requests
Make a focused correction.
Search terms & negative conflicts
Google AdsAC repair. Not parts sales.
Keep repair searches eligible
Exclude confirmed parts-shopping terms
Record the real outcome.
AC repair · Serviceable inquiryQualified
Service & addressConfirmed fit
Booked repairNot yet confirmed
A qualified inquiry is not a booked repair or completed job.
Available CRM or supplied records feed back into the review.
Did suitable repair inquiries improve?
Compare qualified inquiries and booked repairs with spend after the change.
Parts onlyExcludeRepair fitKeep
Illustrative review, not a customer result. A parts-related search alone does not prove bad intent. Negative keyword choices depend on observed terms, match type and the services you sell.
Your CRM tells us what happened next.
Google Ads can report a conversion before your office knows whether it is a useful job. We connect the marketing review to your inquiry and job records so campaign decisions reflect the work you actually want.
ServiceTitan, Housecall Pro or your current records.
We establish which records can be connected or supplied, how inquiries can be matched to their advertising source and which outcomes your staff needs to confirm. Connection and tracking setup depend on your systems and agreed scope.
Where setup, consent and matching allow, offline conversion imports can send qualified-lead or job outcomes back to Google Ads. Unmatched records stay unattributed.
Follow a heat-pump estimate request.
Campaign & landing page
The homeowner requests an estimate. Where source information supports a match, we can connect the inquiry to its campaign.
Your office qualifies the request
Confirm the ZIP code, current equipment and timing. Record whether an estimate was scheduled.
Your job records confirm the outcome
Keep the estimate, accepted proposal and completed installation distinct. Use recorded job value where available.
Back to the campaign review. If matched inquiries fit the service area but do not book estimates, we review the page and follow-up with your team before recommending more spend.
Illustrative workflow. These are stages to verify, not reported customer outcomes.
A budget tied to the work you want.
A tune-up and a replacement estimate have different economics. We review spend by service, with time for estimates to become jobs and a ceiling your business can support.
Start with your job costs, the inquiries that never book and the capacity you have. Our management fee and Google’s advertising charges are separate.
Already running ads or starting from scratch? Tell us where things stand.
What to bring to the conversation
The services and equipment you work on, and the ZIP codes you cover.
The repair, estimate or maintenance appointments you have room for.
Your website, current ad setup and the hours someone answers inquiries.
Your budget and any inquiry or job records you already have.
Bring what you have. We’ll discuss any gaps.
Talk through the opportunity.
We discuss your priorities, current marketing and tools, then whether Google Ads management is a good fit and what needs a closer look.
Agree the work and responsibilities.
Before work begins, the scope sets out deliverables, access, approvals, communication, ownership and fees. We agree the starting ad spend separately, along with any landing-page or tracking setup work.
Provide access. Confirm the starting point.
We review the account and tracking with the agreed access, identify setup gaps and establish the first priorities. Your office confirms how inquiries will be handled and which job records are available.
Start with the service you need. A full website rebuild is not a requirement.
Pricing depends on your account, setup needs and agreed scope. We discuss those before preparing a proposal. Our management fee is separate from your Google ad spend. To plan that spend, use the budget guide and worksheet.
Can you work with our existing account and website?
Yes. We review your current account, access and service pages first. Relevant searches can share a useful page; you do not need one for every keyword. Page changes and publishing permissions are agreed separately.
What does AI do, and who makes the decisions?
AI assists with research, analysis and draft improvements. Quips marketers review the work against your services, budget and priorities. We agree which changes need your approval.
Can you use our ServiceTitan or Housecall Pro records?
The connection method depends on your account, available access and agreed scope. We can also discuss records your team supplies. See how we use CRM and job records.
Are Local Services Ads included?
Google Search ads and Local Services Ads are separate services. LSA has its own eligibility and lead-handling requirements. If you need both, we discuss the combined scope. See our LSA service.
How quickly will we get more jobs?
There is no guaranteed lead volume or job timetable. Demand, competition, budget, page experience and your team’s response all matter. We agree launch requirements and review available inquiries and recorded outcomes rather than treating clicks as booked work.
