.industry-concept{--concept-ink:#173d35;--concept-soft:#f2f6f3;--concept-line:#d5dfd9;--concept-muted:#53655a;--concept-lime:#d8ef70;color:var(--concept-ink);background:#fff;font-family:Quips Site Text,Nunito Sans,sans-serif}.industry-concept *{box-sizing:border-box}.industry-concept ::selection{background:var(--concept-lime);color:var(--concept-ink)}.industry-concept h1,.industry-concept h2,.industry-concept h3,.industry-concept p{margin:0}.industry-concept h1,.industry-concept h2,.industry-concept h3{letter-spacing:-.025em;text-wrap:balance}.industry-concept h1{letter-spacing:-.035em;font-size:clamp(42px,4vw,58px);font-weight:700;line-height:1.08}.industry-concept h2{font-size:clamp(30px,3.2vw,40px);line-height:1.15}.industry-concept h3{font-size:24px;line-height:1.25}.industry-concept p,.industry-concept dd,.industry-concept li{color:var(--concept-muted);font-size:17px;line-height:1.65}.industry-concept a{color:inherit;text-underline-offset:5px}.industry-concept a:focus-visible,.industry-concept button:focus-visible{outline-offset:5px;outline:2px solid}.industry-concept svg{stroke-width:1.6px;flex-shrink:0;width:21px;height:21px}.industry-concept section[id]{scroll-margin-top:110px}.concept-wrap{width:min(1184px,100% - 96px);margin-inline:auto}.concept-link{align-items:center;gap:12px;min-height:44px;font-size:16px;font-weight:700;text-decoration:none;display:inline-flex}.concept-link:hover{text-decoration:underline}.concept-link-pair{flex-wrap:wrap;gap:4px 28px;display:flex}.concept-skip{z-index:100;color:#173d35;background:#fff;padding:14px;position:fixed;top:-100px;left:20px}.concept-skip:focus{top:14px}.industry-concept .concept-fine{font-size:14px;line-height:1.6}.industry-concept [data-slot=button]{background:var(--concept-lime);min-height:54px;color:var(--concept-ink);border:1px solid var(--concept-ink);box-shadow:none;border-radius:8px;font-size:16px}.industry-concept .concept-hero-heading [data-slot=button][data-variant=default],.industry-concept .concept-close [data-slot=button][data-variant=default]{background:var(--concept-lime);color:var(--concept-ink);border-color:var(--concept-ink)}.industry-concept .concept-hero-heading [data-slot=button][data-variant=default]:hover,.industry-concept .concept-close [data-slot=button][data-variant=default]:hover{color:var(--concept-ink);background:#e2f5a0}.industry-concept .concept-close [data-slot=button][data-variant=default]:focus-visible{outline-color:var(--concept-lime)}.concept-hero nav{color:var(--concept-muted);align-items:center;gap:12px;font-size:14px;display:flex}.concept-hero nav a{align-items:center;min-height:44px;display:inline-flex}.concept-hero-heading{grid-template-columns:1.3fr 1fr;align-items:center;gap:64px;padding:30px 0 44px;display:grid}.concept-hero-heading>div>p:first-child{margin-bottom:22px;font-size:19px;line-height:1.6}.concept-hero-heading .concept-fine{margin-top:12px}.concept-jump{border-top:1px solid var(--concept-line);border-bottom:1px solid var(--concept-line);gap:24px 44px;padding:10px 0;display:flex}.concept-jump a{justify-content:space-between;align-items:center;gap:18px;min-height:44px;font-size:15px;font-weight:700;text-decoration:none;display:inline-flex}.concept-jump a:hover{text-decoration:underline}.concept-jump svg{width:16px;height:16px}.concept-why{grid-template-columns:1fr 1.15fr;gap:80px;padding-block:72px;display:grid}.concept-why img{margin-bottom:20px}.concept-why dl{margin:0}.concept-why dl>div+div{margin-top:24px}.concept-why dt{margin-bottom:6px;font-size:19px;font-weight:700}.concept-why dd{margin:0}.concept-services{padding-block:24px 72px}.concept-section-heading{grid-template-columns:1.2fr 1fr;align-items:end;gap:64px;margin-bottom:32px;display:grid}.concept-service-row{border-top:1px solid var(--concept-line);grid-template-columns:1fr 1.5fr;gap:80px;padding-block:36px;display:grid}.concept-service-row>div>svg{width:26px;height:26px;margin-bottom:14px}.concept-service-row h3{max-width:26ch}.concept-service-row .concept-start{max-width:32ch;margin-top:12px;font-size:16px}.concept-service-row ul{margin:16px 0 12px;padding-left:20px}.concept-service-row li{margin-block:5px;padding-left:3px;font-size:16px}.concept-service-row li::marker{color:var(--concept-ink)}.concept-verification{background:var(--concept-soft);border-radius:12px;grid-template-columns:1fr 1.5fr;gap:56px;margin-top:8px;padding:28px 32px;display:grid}.concept-verification h3{font-size:22px}.concept-verification p{margin-bottom:12px;font-size:16px}.concept-verification .concept-link{font-size:14px}.concept-examples{background:var(--concept-ink);color:#fff;padding-block:54px}.concept-examples-heading{justify-content:space-between;align-items:end;gap:40px;margin-bottom:32px;display:flex}.concept-examples-heading h2{font-size:36px}.concept-examples p,.concept-examples dd{color:#d8e5dd}.concept-examples-heading p{max-width:50ch;margin-top:12px}.concept-examples .concept-example-note{margin-top:24px;font-size:13px}.concept-working{padding-block:72px}.concept-steps{counter-reset:step;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;margin:0;padding:0;list-style:none;display:grid}.concept-steps>li{counter-increment:step;border-top:1px solid var(--concept-line);padding-top:20px}.concept-steps>li:before{content:counter(step) ".";color:var(--concept-ink);margin-bottom:12px;font-size:18px;font-weight:700;display:block}.concept-steps h3{margin-bottom:12px;font-size:22px}.concept-steps p{font-size:16px}.concept-measure{background:var(--concept-soft);padding-block:54px}.concept-measure>.concept-wrap{grid-template-columns:1fr 1fr;gap:80px;display:grid}.concept-measure h2{margin-bottom:20px}.concept-measure .concept-fine{margin-top:16px}.concept-measure ol{grid-template-columns:1fr 1fr;align-content:center;gap:28px;margin:0;padding:0;list-style:none;display:grid}.concept-measure li{border-top:1px solid #b5c7ba;padding-top:14px}.concept-measure li span{color:var(--concept-ink);font-size:18px;font-weight:700}.concept-measure li p{margin-top:6px;font-size:16px}.concept-faq{grid-template-columns:1fr 1.5fr;gap:80px;padding-block:72px;display:grid}.concept-faq>div:first-child p{margin-top:18px}.concept-faq [data-slot=accordion-item]{border-bottom:1px solid var(--concept-line)}.concept-faq [data-slot=accordion-trigger]{width:100%;min-height:64px;color:var(--concept-ink);text-align:left;background:0 0;border:0;justify-content:space-between;align-items:center;gap:24px;padding:20px 0;font-size:17px;font-weight:700;line-height:1.4;display:flex}.concept-faq [data-slot=accordion-trigger]:hover{text-decoration:underline}.concept-faq [data-slot=accordion-content]{padding:0}.concept-faq [data-slot=accordion-content][data-state=closed]{display:none}.concept-faq [data-slot=accordion-content]>div{padding-bottom:24px}.concept-faq [data-slot=accordion-content] p{font-size:16px}.concept-resources{padding-bottom:64px}.concept-resources h2{margin-bottom:24px;font-size:28px}.concept-resources>div{grid-template-columns:1fr 1fr;gap:0 44px;display:grid}.concept-resources a{border-top:1px solid var(--concept-line);justify-content:space-between;align-items:center;gap:24px;min-height:64px;padding-block:15px;font-size:16px;font-weight:700;text-decoration:none;display:flex}.concept-resources a:hover{text-decoration:underline}.concept-close{background:var(--concept-ink);color:#fff;text-align:center;padding-block:54px}.concept-close h2{max-width:24ch;margin-inline:auto}.concept-close p{color:#d8e5dd;max-width:60ch;margin:20px auto 24px}@media (width<=1000px){.concept-wrap{width:calc(100% - 64px)}.concept-hero-heading,.concept-section-heading{gap:36px}.concept-why,.concept-service-row,.concept-faq,.concept-measure>.concept-wrap{gap:40px}.concept-examples-heading{flex-direction:column;align-items:start;gap:24px}.concept-steps{gap:24px}.concept-jump{justify-content:space-between;gap:20px}}@media (width<=700px){.concept-wrap{width:calc(100% - 40px)}.industry-concept h1{font-size:40px}.industry-concept h2{font-size:31px}.industry-concept h3{font-size:23px}.industry-concept p,.industry-concept dd{font-size:16px}.concept-hero{padding-top:12px}.concept-hero nav{gap:9px;font-size:13px}.concept-hero-heading{grid-template-columns:1fr;gap:22px;padding:20px 0 30px}.concept-hero-heading>div>p:first-child{font-size:17px}.concept-jump{grid-template-columns:1fr 1fr;gap:2px 28px;padding:8px 0;display:grid}.concept-jump a{gap:8px;font-size:14px}.concept-why{grid-template-columns:1fr;gap:26px;padding-block:44px}.concept-why>div{grid-template-columns:1fr 40px;align-items:start;gap:16px;display:grid}.concept-why img{grid-area:1/2;width:40px;height:40px;margin:4px 0 0}.concept-why h2{grid-area:1/1}.concept-why dt{font-size:18px}.concept-why dl>div+div{margin-top:20px}.concept-services{padding-block:12px 44px}.concept-section-heading{grid-template-columns:1fr;gap:18px;margin-bottom:26px}.concept-service-row{grid-template-columns:1fr;gap:20px;padding-block:28px}.concept-service-row>div:first-child{grid-template-columns:1fr 26px;gap:12px 16px;display:grid}.concept-service-row>div>svg{grid-area:1/2;margin:0}.concept-service-row h3{grid-area:1/1;max-width:none}.concept-service-row .concept-start{grid-column:1/-1;max-width:none;margin:0}.concept-verification{grid-template-columns:1fr;gap:16px;padding:24px}.concept-verification h3{font-size:22px}.concept-examples{padding-block:36px}.concept-examples-heading h2{font-size:31px}.concept-working{padding-block:44px}.concept-steps{grid-template-columns:1fr;gap:24px}.concept-steps>li{padding:18px 0 0 30px;position:relative}.concept-steps>li:before{position:absolute;top:18px;left:0}.concept-steps h3{font-size:22px}.concept-measure{padding-block:36px}.concept-measure>.concept-wrap{grid-template-columns:1fr;gap:28px}.concept-measure ol{gap:24px}.concept-measure li span{font-size:17px}.concept-measure li p{font-size:15px}.concept-faq{grid-template-columns:1fr;gap:20px;padding-block:44px}.concept-faq [data-slot=accordion-trigger]{font-size:16px}.concept-resources{padding-bottom:40px}.concept-resources h2{font-size:26px}.concept-resources>div{grid-template-columns:1fr}.concept-close{padding-block:40px}}@media (width<=360px){.concept-wrap{width:calc(100% - 32px)}.industry-concept h1{font-size:36px}.concept-jump{column-gap:16px}.concept-verification{padding:20px}}@media (prefers-reduced-motion:reduce){.industry-concept *{scroll-behavior:auto!important;transition:none!important;animation:none!important}}.concept-hero{padding-top:18px}.concept-hero-heading{grid-template-columns:1fr 1.12fr;align-items:center;gap:56px;padding:26px 0 48px}.industry-concept .concept-hero-copy h1{letter-spacing:-.035em;font-size:clamp(46px,4.6vw,64px);line-height:1.02}.concept-hero-copy h1 span{color:var(--concept-ink);background:linear-gradient(transparent 60%,var(--concept-lime) 60%,var(--concept-lime) 94%,transparent 94%);-webkit-box-decoration-break:clone;box-decoration-break:clone;display:inline}.concept-hero-copy>p{max-width:47ch;margin-top:24px;font-size:17px;line-height:1.65}.concept-hero-copy .hero-actions{flex-wrap:wrap;justify-content:flex-start;align-items:center;gap:22px;margin-top:24px;display:flex}.hero-explore{align-items:center;gap:10px;min-height:44px;font-size:15px;font-weight:700;text-decoration:none;display:inline-flex}.hero-explore:hover{text-decoration:underline}.concept-hero-copy .concept-fine{margin-top:13px}.concept-jump{padding-block:12px}.concept-why{background:var(--concept-soft);gap:80px;width:100%;margin-top:48px;padding:64px max(48px,50% - 592px)}.concept-why>div{position:relative}.concept-why img{width:70px;height:70px;margin-bottom:22px}.industry-concept .concept-why h2{font-size:44px;line-height:1.1}.concept-why h2 span{color:var(--concept-muted)}.concept-why dl{align-self:center}.concept-why dl>div{border-bottom:1px solid #b5c7ba;padding-bottom:22px}.concept-why dl>div:last-child{border:0;padding-bottom:0}.concept-services{padding-top:76px}.concept-service-row{grid-template-columns:1.05fr 1fr;align-items:center;gap:64px;padding-block:44px}.concept-service-row>div:first-child{max-width:none}.concept-service-row>div>svg{display:none}.concept-service-row h3{max-width:25ch;font-size:29px}.concept-service-row .concept-start{max-width:45ch}.service-seo>div:first-child{grid-area:1/2}.service-seo>div:nth-child(2){grid-area:1/1}.concept-service-row ul{list-style:outside}.service-visual{background:var(--concept-soft);border-radius:14px;margin:24px 0 0;padding:22px;position:relative;overflow:hidden}.service-visual figcaption{margin-bottom:18px;font-size:14px;font-weight:700}.industry-concept .intent-line{border-bottom:1px solid var(--concept-line);align-items:center;gap:10px;padding:13px 0;font-size:14px;display:flex}.industry-concept .intent-line>span{font-size:inherit;line-height:inherit;flex:1}.industry-concept .intent-line svg{width:16px;height:16px}.intent-line>svg:last-child{color:var(--concept-ink)}.intent-exclude{color:var(--concept-muted)}.visual-ads p{margin-top:14px;font-size:12px}.visual-ads[data-motion=playing] .industry-concept .intent-line{animation:.55s cubic-bezier(.16,1,.3,1) both intent-slide}.visual-ads[data-motion=playing] .intent-line:nth-of-type(2){animation-delay:.1s}.visual-ads[data-motion=playing] .intent-exclude{animation:1.3s cubic-bezier(.16,1,.3,1) .25s both intent-filter}@keyframes intent-slide{0%{opacity:.3;transform:translate(20px)}to{opacity:1;transform:translate(0)}}@keyframes intent-filter{0%{opacity:.3;transform:translate(20px)}45%{opacity:1;transform:translate(0)}to{opacity:1;transform:translate(0)}}.visual-seo{background:var(--concept-ink);color:#fff}.local-network{height:190px;position:relative}.industry-concept .local-network>svg{width:100%;height:100%;position:absolute;inset:0}.local-network circle{stroke:#69867b;stroke-width:.65px}.local-line{stroke:#d8ef70;stroke-width:1.2px}.local-center{background:var(--concept-ink);flex-direction:column;align-items:center;gap:5px;padding:12px 5px;font-size:12px;display:flex;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%)}.local-center svg{color:var(--concept-lime);width:30px;height:30px}.local-point{background:var(--concept-ink);color:#d8e5dd;padding:7px 0;font-size:12px;position:absolute}.local-a{top:16px;left:0}.local-b{top:16px;right:0}.local-c{bottom:16px;left:0}.local-d{bottom:16px;right:0}.visual-seo[data-motion=playing] .local-line{stroke-dasharray:100;animation:1.2s ease-out both local-connect}@keyframes local-connect{0%{stroke-dashoffset:100px}to{stroke-dashoffset:0}}.visual-web{background:#d8ef70}.page-plan{background:#fff;border-radius:10px;max-width:330px;margin:0 auto;position:relative;overflow:hidden}.page-plan-top{border-bottom:1px solid var(--concept-line);gap:5px;padding:11px 14px;display:flex}.page-plan-top span{background:#b5c7ba;border-radius:50%;width:5px;height:5px}.page-plan-body{padding:20px}.page-plan-body>svg{float:right;width:32px;height:32px}.page-plan-body>strong{font-size:19px;line-height:1.25;display:block}.page-plan-details{color:var(--concept-muted);gap:14px;margin:16px 0;font-size:11px;display:flex}.page-plan-action{border-top:1px solid var(--concept-line);color:var(--concept-ink);align-items:center;gap:8px;padding-top:12px;font-size:12px;font-weight:700;display:flex}.page-plan-action svg{width:14px;height:14px}.concept-measure ol{grid-template-columns:1fr;gap:0}.concept-measure li{border:0;border-left:1px solid #b5c7ba;margin-left:22px;padding:16px 0 16px 32px;position:relative}.concept-measure li:before{content:"";border:2px solid var(--concept-ink);background:var(--concept-soft);border-radius:50%;width:11px;height:11px;position:absolute;top:23px;left:-6px}.concept-measure li:last-child:before{background:var(--concept-ink)}.concept-measure li p{margin-top:2px}.concept-close{text-align:left}.concept-close>.concept-wrap{grid-template-columns:1.2fr 1fr;align-items:start;gap:20px 70px;display:grid}.concept-close h2{grid-row:span 3;max-width:23ch;margin:0;font-size:44px}.concept-close p{max-width:none;margin:0}.concept-close [data-slot=button]{justify-self:start}.concept-close .concept-fine{margin:0}@media (width<=1050px){.concept-hero-heading{gap:28px}.industry-concept .concept-hero-copy h1{font-size:52px}.concept-why{gap:44px;padding-inline:32px}.concept-service-row{gap:40px}.industry-concept .concept-why h2{font-size:38px}}@media (width<=800px){.concept-hero-heading{grid-template-columns:1fr;gap:30px}.concept-hero-copy h1 br:first-of-type,.concept-hero-copy h1 span br{display:none}.concept-hero-copy h1 br:first-of-type:after,.concept-hero-copy h1 span br:after{content:" "}.concept-hero-copy{max-width:650px}.concept-hero-copy>p{max-width:58ch}.concept-hero-copy h1{text-wrap:balance}}@media (width<=700px){.industry-concept .concept-hero-copy h1{font-size:44px;line-height:1.08}.concept-hero-copy h1 br:first-of-type,.concept-hero-copy h1 span br{display:initial}.concept-hero-heading{gap:30px;padding-top:18px}.concept-hero-copy>p{margin-top:20px}.concept-hero-copy .hero-actions{gap:18px;margin-top:22px}.concept-why{gap:30px;margin-top:36px;padding:36px 20px}.concept-why>div{display:block}.concept-why img{float:right;width:52px;height:52px;margin:0}.industry-concept .concept-why h2{max-width:90%;font-size:36px}.concept-why dl>div{padding-bottom:18px}.concept-services{padding-top:44px}.concept-service-row{grid-template-columns:1fr;gap:24px;padding-block:30px}.concept-service-row>div:first-child{display:block}.concept-service-row h3{font-size:26px}.concept-service-row .concept-start{margin-top:12px}.service-seo>div:first-child,.service-seo>div:nth-child(2){grid-area:auto}.service-visual{margin-top:20px;padding:18px}.service-visual figcaption{font-size:13px}.industry-concept .intent-line{gap:7px;font-size:14px}.local-point{font-size:12px}.concept-close>.concept-wrap{display:block}.concept-close h2{margin-bottom:22px;font-size:36px}.concept-close p{margin-bottom:22px}.concept-close .concept-fine{margin-top:16px}}@media (width<=360px){.industry-concept .concept-hero-copy h1{font-size:40px}.concept-why{padding-inline:16px}}@media (prefers-reduced-motion:reduce){.industry-concept .local-line{stroke-dashoffset:0}}.concept-job-summaries article{border-top:1px solid #69867b;grid-template-columns:1fr 1.2fr;gap:48px;padding:28px 0;display:grid}.concept-job-summaries h3{font-size:27px;line-height:1.2}.industry-concept .concept-job-summaries .job-takeaway{color:var(--concept-lime);max-width:32ch;margin-top:9px;font-size:18px;line-height:1.45}.concept-job-summaries ul{align-content:start;gap:9px;margin:0;padding-left:19px;list-style:outside;display:grid}.industry-concept .concept-job-summaries li{color:#d8e5dd;padding-left:5px;font-size:16px;line-height:1.55}.concept-job-summaries li::marker{color:var(--concept-lime)}.concept-examples .concept-example-note{max-width:85ch;margin-top:4px;font-size:13px}@media (width<=700px){.concept-job-summaries article{grid-template-columns:1fr;gap:17px;padding:24px 0}.concept-job-summaries h3{font-size:25px}.industry-concept .concept-job-summaries .job-takeaway{margin-top:7px;font-size:17px}}.concept-hero-heading.concept-centered{padding:16px 0 28px;display:block}.concept-centered .concept-hero-copy{text-align:center;max-width:900px;margin-inline:auto}.industry-concept .concept-centered h1{letter-spacing:-.035em;font-size:clamp(44px,4.8vw,64px);line-height:1.06}.concept-centered .concept-hero-copy>p{max-width:800px;margin:20px auto 0;font-size:18px;line-height:1.6}.concept-centered .concept-hero-copy .hero-actions{justify-content:center;margin-top:24px}.concept-centered .concept-hero-copy .concept-fine{margin-top:12px;font-size:13px}.concept-service-details dl{gap:22px;margin:0 0 18px;display:grid}.concept-service-details dt{margin-bottom:5px;font-size:18px;font-weight:700;line-height:1.35}.industry-concept .concept-service-details dd{max-width:55ch;margin:0;font-size:16px;line-height:1.6}.concept-verification ul{margin:12px 0 18px;padding-left:20px;list-style:outside}.concept-verification li{margin-block:7px;font-size:16px;line-height:1.55}.concept-faq [data-slot=accordion-content] p+p{margin-top:12px}.concept-faq [data-slot=accordion-content] strong{color:var(--concept-ink);font-weight:700}.concept-faq [data-slot=accordion-content] ul{margin:12px 0;padding-left:20px;list-style:outside}.concept-faq [data-slot=accordion-content] ul:first-child{margin-top:0}.concept-faq [data-slot=accordion-content] li{margin-block:7px;font-size:16px;line-height:1.6}@media (width<=700px){.concept-service-details dl{gap:18px}.concept-service-details dt{font-size:17px}}
