LSA VS GOOGLE SEARCH ADS: DECISION SHEET
Use your own account and job records.

THE WORK AND READINESS
Desired service / job type:
Service area:
Available repair visits / estimate appointments / installation capacity:
Who answers calls/messages / coverage hours / backup:
Next-step and missed-inquiry process tested on:

LSA
Eligibility and screening status / missing documents:
Available job types that match our work:
Current account interface / migration notice / date checked:
Historical reports saved (if migration pending):
Matched Google Business Profile / owner-manager access checked:
Review rating/count checked:
Person responsible for requesting honest customer reviews:
Missed calls and response-time review / backup coverage:
Profile, coverage and inquiry routing checked:
Budget/bidding settings and how spending is monitored:

GOOGLE SEARCH ADS
Campaign service / intended searches / important exclusions:
Ad message and matching landing page or eligible call asset:
Phone/form delivery tested / inquiry tracking checked separately:
Advertising/verification requirements checked:
Budget settings and how spending is monitored:

THE TEST
Starting choice: LSA / Search / both / fix readiness first
Reason:
Total affordable commitment, including management/setup:
Channel spending controls / monitoring owner / pause authority:
Inquiry date range / outcome review date:
Rules for changing or stopping / responsible person:

COMPARE LIKE WITH LIKE (copy this summary for each channel you test)
Channel / service group / inquiry dates:
Media or lead charges:
Other allocated acquisition costs:
Credits actually applied:
Total acquisition cost = media/lead charges + allocated other costs - applied credits:
Clicks (Search):
Unique inquiries / suitable / unsuitable / unknown fit:
Appointments or estimates / accepted work / completed jobs:
Pending work and next review date:
Collected revenue and direct job costs:
Cost per completed job = total acquisition cost / completed jobs
With zero completions, report spending and zero jobs, not $0 per job.
With zero inquiries, cost per inquiry is undefined; report spend and zero inquiries.

MATCH RECORDS ACROSS CHANNELS (repeat for each overlapping or uncertain request)
Internal request ID / related call, form or message IDs:
First inquiry date and time:
Source evidence / credited source / unknown or multiple-source reason:
Other channel contacts and associated charges:
Completed-job ID / pending next action:
Count one unique request and completed job once using a consistent source rule.
Retain costs from both channels when one request touched both. Do not add the
same media or management cost twice. Keep contact details in your existing
customer system. Attribution alone does not prove additional work.

DECISION AT REVIEW
Keep / change / pause:
Evidence, including open estimates and changes in capacity or season:
Did combined useful completed work justify the added costs?
What remains unknown / next action / owner / date: